Flex Automotive, Inc. is pleased to announce the grand opening of its first overseas automotive dealership outside of Japan. Slated to offer a full fleet of retrofitted Toyota Landcruisers and other Toyota models, the new dealership, in San Diego, California, will debut in winter 2022.
Building on a robust business model, Flex Inc., founded in 1967, currently operates over 50 dealerships throughout Japan. Driven by the business model of “One dealership - One vehicle,” each dealership specializes in either the Toyota Landcruiser or the Toyota Hiace, which is a business concept that is rare in the industry. For its efforts, Flex has become the industry leader in the sales of both used models in Japan.
“Based on demand, now was the right time to make this debut into the U.S. market, and San Diego is the right location for us to make this move,” said Yohei Nakamura. “Using a bespoke concept, customers can use Flex’s online simulator to customize their vehicles to make for a true, one-of-a-kind driving experience, which is the niche that we have curated and elevated.”
Flex San Diego dealership will debut the popular retrofitted Toyota Landcruiser from Japan, The 106, and The Wonder, to the California market, A classically retrofitted Toyota Tacoma – Flex’s first endeavor in redesigning the pickup truck – is currently in development and will be launched first at the San Diego dealership.
Founded in 1967, Flex Inc., based inTokyo, Japan, has set the benchmark by taking a highly regarded vehicle and retrofitting it to become a one-of-a-kind, automotive wonder.
With over 50 dealerships, Flex works from the mindset of “One dealership - One vehicle,” a rare business model by today’s standards.
Each dealership specializes in either the Toyota Landcruiser or the Toyota Hiace, and currently is the industry leader in sales of both models in Japan.
Renoca's purpose is to promote a new car culture. It "renovates" used models of Toyota's most durable vehicles, the Landcruiser and Hiace. The fully renovated interior is as if brand new, the the exterior is given a classical looking facelift.
Cars shouldn't be a status symbol, but a way to express your individuality. Create your one and only Renoca to love and ride for another 10, 20 years. Renoca aims to create a relationship that goes further than the typical car and its owner.
Based on the Landcruiser 100 series, released until 2007, the appearance is reminiscent of the Landcruiser 60 series. Curtain airbags, cruise control, electric control suspension, electric seats with heaters, combine with many modern functions, to give The 106 its classical appeal.
Built from the base of the Landcruiser 80 series, introduced in 1989, The Wonder showcases the vintage face of the Landcruiser 60 series, while creating a generationally charming look.
Launched solely for the American market, the retrofit Toyota Tacoma series is in development currently.
The Renoca by Flex Instagram account will announce any new information
regarding the retrofit vehicles and the development of the new dealership in San Diego.